Design concepts · pitch deck
Three directions, one place. Open any concept in its own tab — a switcher sits in the corner of every page so you can jump between them live.
The first pass — product-forward, prices visible, a modern dark take on the existing shop.
View conceptBooking-first. Prices out, craft and proof in — a workshop story that ends in “book a consult.” Dedicated Tesla section.
View conceptThe Bench, reborn under the Lord St. Garage identity — pink and blue neon on black, thick retro type, everything pointing at an in-store listen.
View conceptThe home side: dedicated theatres, media rooms with nothing sticking out, and Elan automation — the same retro identity, inverted onto white.
View concept